The project was created for students, particularly those aged 16 to 25, who struggled with isolation and emotional stress during the COVID-19 pandemic. By mimicking the adrenaline rush of real extreme sports through immersive VR technology.

XTRM Games helps improve mood, reduce anxiety, and ultimately enhance academic performance. The idea serves as a mental health and motivational tool for students who feel disconnected or overwhelmed, providing them a powerful outlet without the risks of real-life sports.

This project includes three main components:

• A Brand Guidelines Book that defines the visual identity of XTRM Games, including logo usage, typefaces, color palettes, patterns, merchandise, livery, signage, and packaging design.

• An Motion Graphic Video created to advertise and promote the brand across digital and outdoor platforms.

• A Process Book that documents the full development journey of the project from initial research to final execution.

It includes rules for logo usage, color palettes, typefaces, icons, patterns, and tone of voice, along with clear instructions for applying the brand to merchandise, livery (vehicles and drones), signage, packaging, and promotional posters.

This book was created for designers, marketing teams, and future collaborators who will work with the XTRM Games brand, helping them maintain a bold, energetic, and unified visual language across all touchpoints.

It includes the initial brief, research findings, user personas, mood boards, logo development, visual identity decisions, ad concepts, time management, and final evaluation.

This book was made for anyone interested in understanding how the project evolved—from the first idea to the final execution—offering a clear look at the creative process and design rationale behind XTRM Games.